Weave Kindness, Empower Lives, Save the Seas.
Unleashing Excellence. Our first product, the Big Dog’s Leash, embodies strength, sustainability, and the realization of our brand’s potential. Ideal for bigger dogs, it makes waves like no other.
Embrace Your Life Force. Discover your power and be prepared for life’s journey. With strength, positive energy, and a spirit for adventure, this is the perfect leash for your medium to small pet dogs.
Embrace Respectful Living. Our business model reflects the ideology of respecting nature and all living beings. The Training Lead, is gentle and effective for training or daily walks with your dog.
Our Environmental Commitment
Ghost nets, discarded fishing nets in the ocean, pose a grave threat to marine life and habitats. To combat this, we retrieve and repurpose these nets, safeguarding natural environments. The cleaned and prepared nets are then transformed into leashes, and we further reduce waste by utilizing denim offcuts for coating. Our commitment to sustainability helps protect our precious environment from the damaging impacts of discarded materials.
Nets of Empowerment
We empower local fishermen by offering them income to retrieve the nets from the sea. After thorough cleaning and drying, the nets are skillfully woven by local women and marginalized communities. These women have mastered the art of bundling and braiding the nets into ghost net ropes. Our commitment goes beyond financial compensation – we also educate and raise awareness in these communities about climate change, pollution, and the significance of safeguarding our wildlife and natural ecosystems.
Empathy in Action
Through our efforts, we safeguard marine life from the perilous impact of ghost nets, saving creatures like sharks, rays, sea turtles, and dolphins from harm. Additionally, 50% of leash sales profits are devoted to ACF Animal Rescue, Pakistan’s foremost animal rescue organization, dedicated to rehabilitating and protecting abused, injured, and homeless animals, all while advocating for empathy and compassion to build a more civilized and compassionate society.
Connect With Us
Join us to discover the narratives of countless lives transformed through each leash.